We publish other people’s writing, and we’d like to publish more of it.

If you have something to say about fashion, textiles, retail or the business of clothing in India — and you’d rather say it properly than in an Instagram caption — send it to us.

WHAT WE’RE LOOKING FOR

A problem worth airing. Something broken in the industry that nobody’s naming clearly. If you’ve been on the receiving end of it, better.

A point of view. An argument you can defend. We’d rather publish something we disagree with than something that says nothing.

Consumer behaviour. What people are actually buying, and why, and what changed. Especially if it contradicts what the category assumes.

Industry insight. Sourcing, margins, distribution, manufacturing, the parts of the business that rarely get written about because the people who understand them are busy doing them.

Craft and the people doing it. Weavers, karigars, small workshops, clusters. First-hand, not romanticised.

We’re open on format and length. A 500-word observation is as welcome as a 3,000-word essay. We care whether it’s true and worth reading, not whether it’s polished — if the thinking is there, we’ll work with you on the rest.

WHAT WE DON’T DO

We don’t publish sponsored posts. Not paid features, not paid placements, not “brand stories” with money behind them, not gifted-product coverage. There’s no rate card because there’s nothing to buy.

This isn’t a moral stance so much as a practical one. The moment a reader has to wonder whether a piece was paid for, everything else on the site becomes less useful. We’d rather keep the whole thing worth reading.

So: if you’re a brand, you’re welcome to write for us — but you’ll be writing about an idea, not about yourself. Pitch us your thinking, not your collection.

HOW TO SEND IT

Email your piece to wearworthyindia@gmail.com

Send the actual writing, not a pitch for writing you might do. A finished draft tells us far more than a paragraph describing one.

Include a line or two about who you are and why you’re the person writing this. That’s it — no formal proposal, no deck.

WHAT HAPPENS NEXT

We read everything. We publish what we like.

We can’t promise a response to every submission, and we won’t pretend otherwise. If we want to run your piece, you’ll hear from us. If a few weeks pass and you haven’t, take it elsewhere with our blessing — we’d rather you place it somewhere than have it sitting in a folder waiting on us.

We may suggest edits. You’ll see them before anything goes live, and nothing runs under your name that you haven’t signed off on.

You keep your work. Publishing with us doesn’t stop you republishing it anywhere else.