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Men’s Fashion Gap in India: Opportunities Ahead
He travels more, grooms more, goes out more and photographs himself more than any generation before him. So why is he still shopping from a rack built in 2015? Walk into any large-format store in a Delhi or Bengaluru mall and count what’s actually on the menswear floor. Graphic tees, work shirts, slim fit chinos…
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Top Indian Menswear Brands for Weddings and Events
A price-segmented guide to Indian menswear that’s actually designed for occasions Most lists of Indian menswear brands are really lists of casualwear brands. Good graphic tees, well-cut chinos, denim that fits — all useful, none of it any help when the invitation says cocktails. This is a different list. Everything on it is design-led and…
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Destination Wedding Packing Tips for Stylish Men
Everyone Plans for the Wedding Night. Nobody Plans for the Brunch. Six events, three days, and a photographer at every one of them. The two nights with names are the easy part. A note on how we cover brands: Wear Worthy doesn’t run sponsored content or affiliate links. Every brand below is here because we’d…
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India’s Textile Industry: Seizing Global Opportunities
A brokerage note doesn’t usually make for interesting reading, but the one Nuvama Institutional Equities put out at the start of this month is worth sitting with — partly for what it says, and more for what it quietly implies about where Indian textiles actually stands. The headline is optimistic. Nuvama’s view is that India’s…
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Indians Spent ₹9000 Crore at four Foreign Clothing Brands Last Year
In FY25, H&M’s India business booked ₹3,595 crore in revenue. Zara — operating here through its joint venture with Tata’s Trent — did ₹2,782 crore. Marks & Spencer India came in at ₹1,537 crore and Uniqlo, the newest arrival, grew 44% to ₹1,175 crore, which is the number I’d be watching if I ran an…
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Why Indian Weavers Need an Advisory Body for Their Welfare
On 27 July 2020, in the middle of the first pandemic year, the Ministry of Textiles issued a gazette notification abolishing the All India Handloom Board. A week or so later, the All India Handicrafts Board went the same way. Both notifications gave the same reason: the government’s stated vision of minimum government and maximum…
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Modern Indian Women’s wear: Crafting Beyond Traditional Aesthetics
Western silhouettes, Indian hands, and none of the compromise in between There’s a version of Indian fashion that gets exported easily. Embroidery on a slip dress. A block print on a shirt collar. Craft as a decorative layer applied to a Western garment, and the garment underneath entirely unchanged. It sells well and it isn’t…
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Understanding Polyester vs Linen: The Real Costs
The shirt was beige. It had slubs. It had that dry, papery look that linen gets. The listing called it “premium linen,” which I now know is one of the most carefully constructed phrases in Indian retail. It cost ₹1,999. I wore it four times. By the fourth wear it had developed a sheen —…
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Our Clothes have a backstory.
Wear Worthy reports on fashion from the factory floor to the front row — the brands, the trends, the supply chains, and the people who stitch it all together.
